So talking further, what are the steps for someone to invest:
1. They first have to buy Bitcoin, so they create an account on an exchange where they can buy Bitcoin with their government fiat money
2. They link their bank account or credit or debit card (Note: may have to verify personal information for KYC (Know Your Customer))
3. If using coinbase, they do a market order and get their first Bitcoin
https://www.coinbase.com/Then to buy BiblePay, they have to use another exchange
4. They create an account on a 2nd exchange
5. They generate Bitcoin deposit address on 2nd exchange
6. They send Bitcoin from 1st exchange to 2nd exchange
7. They wait multiple hours
8. They then, now with more scary/confusing chart and numbers, buy BBP with their BTC
https://www.southxchange.com/Market/Book/BBP/BTCIf they dont trust the exchange to hold their funds (I dont: Not your Keys, Not your Coins)
but also risk themselves losing the coins or getting hacked or forgetting their password:
9. Download BiblePay Wallet, Sync the Wallet to the network
10. Generate BiblePay address
11. Send BiblePay from 2nd Exchange to Wallet
12. Encrypt Wallet, Create Wallet Backups
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Theres a lot of steps!
(Why hasnt anyone made a video on how to do this???)
What regular person is willing to go through all of these steps to invest? Who is technical enough to do it, and also not mess up?
So you have potential target audiences of:
- Stock Trader background
- IT/Technical background
- People who are already Crypto/Altcoin Investors
People already invested into crypto are the easiest to market to,
because you dont have to sell them on Bitcoin/crypto, the first hurdle (why invest?),
and they already know how to invest and use wallets, the second hurdle (education)
Why Invest?
Why invest in Bitcoin?
Why then trade that Bitcoin for BiblePay?
Do we do a good job of why people should invest? How can we do better? What are the compelling reasons?
How to invest?
Do we do a good job of making it easy for people to invest?
Do we do a good job of educating people?
How can we do better?
And just repeating, Who are our target audiences? How do we market to them? How do we get them to find us?
If we want more investors, we need to figure these things out, and implement good solutions!