Now this is not just :
Unsustainable and unreasonable but according to them "ill timed", their whole sponsorships will be effected. This high taxation will also cause gamblers sore.
During pandemic the gambling is a huge income source for them and the government alike. Therefore I do believe that either they should have done it slowly or done it after the pandemic.
Don't know how's gambling in Kenya but 20% shouldn't be a problem if the trend is really on-demand there. Sponsorships shouldn't also a problem, since if gambling activity is hype there, then the exposure of those brands will always reach their target audience.
However, since not all industries are having the same approach, it really makes sense for gambling industries to voice out concerns about the tax.
I agree, imposing a 20% tax might be reasonable if it will be done slowly instead and not a one-time big-time implementation so that gambling companies can adjust.