One of the most popular coins in the market and the most profitable coin in the market thus far.
That's the kind of success BNB are enjoying right now and that is very attractive for investors.
If your prediction is $100, I think that's still conservative, and that would make you very profitable, I have confident on this coin, it's gonna pump more.
Without a doubt, Binance Coin could reach $100 and more if the market continues on a bullish trend. It seems that Binance exchange is pumping this cryptocurrency, resulting in a massive increase in price. Of course, the cryptocurrency itself has high demand and usability as it can be used for many things within Binance exchange. Compared to other cryptocurrencies on the market, BNB has real utility which is not based purely on speculation.
The only risk here though, is that if Binance fails, then Binance Coin will fail altogether. We've seen how hacks have affected centralized exchanges one way or the other. If a hacker successfully steals all of the coins within this exchange, then it will go bankrupt, resulting in the downtrend of BNB's price. Still, if Binance takes security into consideration, then it may last for a very long time.
With the release of the new Binance DEX (decentralized exchange), it's hoped that Binance would become highly secure against attacks and censorship-resistant. The Binance Coin will be the native token of Binance Chain (propietary Blockchain of Binance), which will experience greater demand over the long term.
Nonetheless, Binance Coin along with KuCoin Shares are good exchange-based coins that will continue to rise in price across the crypto market over time. Just my thoughts