There is a huge risk for Starbucks to experience price deflation. Soon people will return to home-brewed coffee which only costs pennies, or, if they go out, they do not want to pay more than a dollar or so
After drinking tim hortons / star bucks / whatever coffee for years, I finally decided to replace my $20 coffee maker (that I didn't use because it sucked) with a $100 model. Now my coffee is awesome, I never go out for coffee anymore.. Though I live pretty good and could afford starbucks / whatever anyways, the coffee is so good at home and so much cheaper that it's a no brainer. I was easily spending $100+ a month on coffee between me and my gf.. So how many times has that coffee maker paid off now that i've had it for a few months.. heh.
I am pretty sure I am not the only one coming to that realization.. and especially for people directly affected by the economic situation have / will drop starbucks like a bad habit.. Even if they are not directly affected.. makes no sense to pay $5 for a coffee.. or even $2 or $3..
Where was I going with this agian... oh yeah.. short starbucks
+1000
