We know from experience that trickle down economics does not work. Bitcoin is currently good for merchants but terrible for consumers. Merchants likely won't reduce prices and will jump on Bitcoin as a way to increase their profit margins by paying fewer fees to the CC companies. Consumers won't buy BTC for retail spending because paper bills and CC are WAY easier. Not to mention, aquiring Bitcoin is a pain in itself and lets not get started on storing them securely.
Much of this can likely be worked out over the coming decade. The internet was pretty much useless too when it started. It takes time to build useful infrastructure. VISA was started in the late 50's, got it's official name in the mid-70's and didn't reach "everywhere you want to be" until the 2000's. It's going to take a long time so, dig in and if possible, find ways to create services that make Bitcoin and all of the crypto-currency world more useful.
Merchants would much rather accept btc than cc, therefore many merchants (like myself) will, at least initially, decrease prices in order to promote btc purchases. Now some merchants may increase them again after awhile but then other smaller merchants will simply continue offering the discounts and the merchants selling above the equilibrium will go out of business.
Many people don't understand just how much merchants love bitcoin. Here are a couple stats from my own business:
- 15% of our capital goes to accounting/fraud department.
- About 1 hour per day spent (wasted) responding to fraudulent chargebacks/disputes.
- 2% of total revenue stolen by Visa/Amex as a result of fraudulent chargebacks, plus the dollar value of those items that were not returned.
- 3% of total revenue immediately deducted for cc transaction fees.
Want to know how easy it is for a consumer to scam with fiat? Sign up for Amex. Buy something. Call Amex and say you didn't buy it. Get money back, and keep the item as well. That's it. Merchants HATE credit cards, we're just forced to accept them because they basically have a monopoly on the fiat market.
Then when you look like a company like Apple they probably have an even bigger amount wasted on fake chargebacks because kids use their parents' cc's to buy apps and stuff and then the parents dispute it. All you need is 1 big company like Apple to start accepting btc and then it's game over for fiat.