That's untrue. We've already invested 100k into our bitcoin operations and are continuing strong. I'm personally liable for any lost funds if the company should ever go bankrupt. I'm willing to back that statement up with a legal contract (up to a certain amount that I would be able to realistically pay off working over 2 years).
No business is risk-free. Yes, risky businesses have higher profits, but they also have higher volatility and there's always the sudden chance of them going bust overnight. We're very risk averse for that reason since it scares the shit out of me that we could wake up and have lost everyone's money. Then we'd have no means to pay people back if you look at past examples like bitomat, mtgox, mybitcoin, .etc