Thanks for your question.
Currently we convert all the USD we make into BTC cold storage daily. We keep a small USD balance in order to cover real world necessities.
I myself am a Bitcoin daytrader, and work with Bitcoin 12-18 hours a day. I watch out for big movements or trends, and make sure this never happens to us.
Edit: Expanding on your edit:
We are going to do some serious upgrades on the site. We want to bring in thousands of new original products into our catalog.
We seek to expand our brand by adding:
More clothing: Hoodies, polos, long sleeve shirts , tank tops,active wear, and pajamas.
Office supplies: Staplers, pens, pencils, erasers, chalk erasers, folders, notebooks, and much more.
Electronics: Cell phone covers, phone sleeves, mouse pads, keyboard pads, laptop cases,control remote sleeves, ear bud holders, and more.
General home. Refrigerator magnets, oven mittens, spoons, forks, curtains, seat covers, placemats, and much more.
And much much more...