Perhaps it's time to assert that this coin has been using the name bitmark in relation to block chain technologies first. Perhaps Moss-Pultz and his Taiwanese partners have developed interesting technology, perhaps not. But there is no doubt, and this can be proven easily, that this Bitmark predates the use of the bitmark in relation to marking, a very broad certification and notarization application. Shortly before Bitmark started, Moss-Pultz was using the bitmark.com site (which had been registered in the late 1990's) first for web site hosting and then for coffee mugs and other memoriabilia ... nothing at all related to cryptography nor digital property systems nor blockchain marking technology.
https://web.archive.org/web/20111228191054/http://www.bitmark.com/He then seems to have had a better idea and refocused as intelligencia.io
https://web.archive.org/web/20140516231923/http://bitmarq.com/https://web.archive.org/web/20140813182641/https://intelligencia.io/Then, around the time the bitmark cryptocurrency marking project was announced here on bitcointalk.org, the bitmark.com site starts showing a plain "philosophical" page, with quotes from Plato and Aristotle:
https://web.archive.org/web/20140516235934/http://bitmark.com/It's not until 2015 that anything related to blockchain technology / marking / digital property registration & notarization appears:
https://web.archive.org/web/20150801012258/https://bitmark.com/So it's clear the group here is first; that said, it's worth listening to what the community here thinks, in regards to rebranding / renaming the project - (rather than asserting our right to the BITMARK name in relation to blockchain cryptocurrency marking, property and digital notarization technologies )