And yes, it's a good partnership, between the two parties, and seeing Manny's face in BK8 promotion is huge already.
I've read mixed comments about this commercial in Facebook, and some are making a guess on what is BK8, they even make their own meaning about BK8, and for them it's "Boxing King, 8 Division champion". I laugh quitely while reading and I say to myself, they are genius because it does make sense.
And maybe this is one of their strategy now, to get Pacman so that they can attract boxing fans as well.
So like others said, it's a good move by the marketing people behind BK8.