To give you an idea, "TV Globo" has already offered R$ 1.3 billion (Brazilian value) but the association refused it
Furthermore, there is also sponsorship from companies that certainly also pay a lot of money to appear on the shirts of the main football teams.
I keep thinking that the main objective of these clubs is not to win the championship, but to gain from advertising.
I'd even forgotten about this "LIBRA" group
The situation is not easy for Globo, now that the clubs have discovered that they can make even more money than selling the broadcast to Globo, but this amount of 1.3 billion reais is quite absurd
And in 2024 I bet we'll have even more sportsbooks sponsoring Brazilian clubs
I'm going to do a research to find out if we'll have record sponsorship this year, but possibly we will