The rewards are lower because the contest runs and pays every day instead of once a week.
We can't give out the weekly prize every day if all that is going to happen is players wait until midnight and bet 1 satoshi to win the prize.
As traffic increases we will increase the prizes. Also the more people that wager the higher the prize is as it is progressive.
Just keep on spending that money on marketing instead of competition and you may actually get some people in here but considering they are spending investment money it might create a challenge. At one hand if you spend investors money but manage to get a bunch of people then they will make a profit on gamblers and will be able to recoup that investment, on the other hand if they fail then they won't be able to pay investors back.
Hence, it is a big dilemma what to do, maybe they are doing the correct way, maybe they are not doing it the right way, nobody can really know. Maybe you guys should hire a consultant who is known in bitcoin casino world so you can get some pointers from them and do what they say since they already done it and managed to run a casino.
Both competition/contest and marketing are needed for a better result. Competition without advertising or advertising without competition wont be effective way to make the site survive for long time. So it is better if they can do both at the same time. There are many advertising strategy by using social media (twitter, facebook, telegram, discord,etc) and I think it is cheaper than signature campaign, at least they should spread the word as much as possible in this online world.
Almost all dice sites and gambling dapps have poor social medial presence. It isn't that effective. It only works for a few already big sites who have a large following already.
If we start a twitter, facebook and telegram profile we wont bring players with it.
The "marketing" we are doing is giving daily contests, which are always +ev by the way. Look at Primedice, yolodice, stake and bitsler. All with daily or weekly contests and the prizes are NEVER plus ev yet people still play them. I don't see why people wouldn't also play on ours.
This forum used to be enough to attract people to a site. All dice sites from 2012-2015 used this forum exclusively and grew from that. That's why I said previously there obviously aren't many gamblers left here.
People could support the site by inviting others to join with their affiliate link. But they won't because then they have extra competition in the leaderboard.They don't think that it would actually benefit them long term because then the prizes will be bigger and the site grows.