Seems that the gambling website has not been successful to attracting gamblers.
Too early to judge like that, it was their 2nd wagering contest and it was the first contest with lower rewards. Not surprising enough if there were less players compared to the first one that has higher rewards. Bear in mind that it is also a new site dice site, it is not easy to attract gamblers because there are so many other dice sites out there. Give the site more times and lets see what they can do to attract gamblers.
The rewards are lower because the contest runs and pays every day instead of once a week.
We can't give out the weekly prize every day if all that is going to happen is players wait until midnight and bet 1 satoshi to win the prize.
As traffic increases we will increase the prizes. Also the more people that wager the higher the prize is as it is progressive.