Looking for applications from active members of the community, these who love poker would love this campaign.
Remember there are bots to play against if you feel like you are not good at all to play against humans.
Appreciate your speculation on this way of advertising, but I doubt it will bring more players if there is no special things on the site. Signature campaign with no other attractive offers will be only another way to burn your money for nothing but I hope it will work as what you expected. Otherwise you should consider to stop the campaign or continue the campaign with additional attractive promos. Good luck.