We have a retention problem. People aren't willing to wait until the order queue is fully processed. So they are "bailing on us" for other companies with better offers and forcibly pulling money out of our bank accounts.
We couldn't figure out a way to keep them waiting in line and leaving with their money. We are letting people with spots closer to being serviced in the backlog to sell off their order numbers for some monetary sum. Which means we will keep our newer customers and give "added" value to those who no longer want their orders. (thereby circumventing the forced refund process)
So go along with us. We need this cash. We need to keep our newer customers and our cash flow is probably running real low.
Transfer your unwanted position in line for some cash and keep us solvent, pretty please!
(This is my personal interpretation behind the bullshit.)