I honestly don't see this "hype" situation you're describing. We don't make promises or say we're going to do something merely to create hype. When we push something out, like with the OpenAlias system we pushed out today, we are already well down the road to having it working, if not completed already. Anyone outside of the core team that tries to create hype will have to, unfortunately, deal with out release cycle.
We (the core team) have already stated that we will work on Monero regardless of whether the price goes up or down. Monero is not going to "die", even if the price goes down. The exploit still has more vague hand-waving than actual details. Nonetheless, if such an exploit exists then either we will figure it out over time and patch it, or the exploit will be used and we will patch it (just as we did with the block 202612 exploit).
This, too, will not make Monero "die" any more than Bitcoin "died" in August 2010 when someone created a block with 184 billion Bitcoins. They had to suspend the network and roll it back, causing a fork at that bad block. It took over 2 days for the correct fork to win out. In fact, Bitcoin has, over its history, had 23 exploits serious enough to have CVE numbers. And yet it hasn't died. This constant declaration of death because someone manipulates the price or some other person unverifiably claims to "have an exploit" is just silly.
The "big guys" were not around at the beginning, so I can't get how you say that "the entire thing is built around" them. That makes no logical sense whatsoever. Either way, they can be as greedy as they want, they're not affecting us or our ability to develop. Eventually their "greed" will either result in them being rewarded financially, or they will chicken out and leave. Not every early, loud-mouthed Bitcoin proponent is still around.
Again, where is the hype?
Are there proponents of Monero who say that Monero is "amazing" or what have you? Sure. But I have not seen them claim Monero is ready for prime time (in fact, quite the opposite), and I have not seen them claim we're developing anything that we aren't.