Admit it, most of us will still keep playing after making a big win. It's not wrong in the first place as you are just taking advantage of our luck.
However, keep in mind that at least, we should enjoy our winnings too as it's not often to happen.
In my experience, after hitting some good win, I'm setting a limit on how much amount should I still put on risks. If continue winning, then good.
And maybe that's what we gamblers are looking for, that adrenaline rush and that we think that we are in control of what is happening, that luck is one our side and that we will not going to lose but inside going to break the casino and win more. But that is the very wrong mindset for us, everything is based on luck, however, I will admit as well that it's a challenge to control our emotions during big wins, and hard to decide as our decision are clouded and we just want to go on and on because of that high adrenaline effect on us.
Nevertheless, the longer we play the higher the chance that we are going to lose. So it's better to really decide whether to cash out early and not go for for another dice roll or wait for the next numbers to fall in the roulette table.