MSI reds and EVGA 5173 suffer from burnouts after about a month of use (around 50% failure rate for both now). Gigabyte has crap fans that crap out within 6-12 months, 15-24 if you run them slow. Zotac two-slot double-fan coolers (forgot the model number). MSI whites seem to work fine, but they also have a TDP of just 108%.
I've had absolutely no problems with Asus. Even their shitty white ones, despite them being cheaper and not OCing as well still haven't had problems with them. Haven't tried PNY. Zotac models besides that one are good (besides mini, I'm sure that's just asking for problems).
I'm sure you wont have problems with either MSI or EVGA if you run them simply at 100% TDP and not any higher, but if they couldn't handle more then that they shouldn't allow you to run the TDP higher. Gigabyte cards would be great if their fans weren't so bad.
Yeah... compared to AMD cards and last gen Nvidia (9XX) besides Gigabyte and their crap fans, I've never had so many problems with video cards while mining. Any of the AMD cards that also had the half height shit fans like Gigabyte went bad (XFX), otherwise no burnouts... regardless of them using more power. Sad that companies that sell a $400 premium product cut corners to save a couple cents on cheaper parts.
Appreciate the link to the actual comparison instead of EVGA and then a random Tomshardware link.
There is no way to apply a 'back pad' on a card without a backplate, so this isn't comparable though. If there was a backpad and plate, this might work. I assume the front pads also help reduce temperatures in general, but EVGA is definitely still at fault for not doing this first. I never said the pads wouldn't reduce temperatures, just that they aren't there and I'm getting burnouts (as are other people).
You can also run your Gigabyte fans at 30% and add more fans to your system to 'fix' their fans going bad, but it doesn't fix the original problem, which is they're broken in the first place.
If there was some guarantee that the pads were installed before purchasing the cards I would probably still recommend them and it still doesn't make up for burnouts in the first place, but there is no way to figure out whether or not you're getting old stock with or without the pads installed.