Why - tell me why - did I sign up for the cointerra email when thegenesisblock breaks the story on their offering? Nothing updated on the cointerrra site yet.
http://thegenesisblock.com/cointerra-announces-2ths-asic-bitcoin-miner-for-15750/Also, while I am at it.... what a wasted opportunity to establish market leadership - they simply matched the price of BFL on a / GH basis.
Barely breaks even based on the recent rate of increase in difficulty if they actually deliver in December.
http://mining.thegenesisblock.com/a/6f382061faInput your own difficulty rate increase assumption if you don't agree with 75% per month
Wow. I am very underwhelmed.
You have to realize that Cointerra got into this as blind as customers of other ASIC vendors. Cointerra couldn't predict Hashfast nor KNC nor Bitfury, etc., etc. Matching price is a necessity forced on them that is also a big bummer for them. They were likely hoping on a price at least 3 times that amount.
You figure the cost of this custom hardware after NRE probably comes down to a few hundreds of dollars.
There was major major major money to be made, and Avalon proved it charging $7k for some ASIC hardware that was otherwise inexpensive to make. Avalon probably made 500% or more on each unit, who knows.
Huge profit margins draw competitors. They've arrived now. But they're not able to charge what they were hoping they'd be able to charge. They're just as aced out as the people who bought miners looking at what they could've generated months ago (like Avalons were 15 bitcoin a day back in april).
Price competition has not only hit, it's going to scare off other competitors. The value of hardware is going to crash so quickly after september that it's likely that many people formerly planning to startup an ASIC venture have now tossed those plans entirely, too much competition. And now people are worried that Nov/Dec asics might not ROI at all.
Mining should always return to the point where the cost of electricity is just under the cost of mining bitcoin, long term.
If I were an ASIC company wanting to stay in this biz long term rather than going for the homerun, facing all these fence-swingers right now, I'd be making incredibly high efficiency ASICs, air cooled, and plan to sell them for a slight markup and make up the difference on volume. A 10gh USB stick for $20 would be a market winner, even as the large asics begin dying like flies at the end of this year.