Campaigns are a business for the forum, and it looks like a necessary deal. That does not mean that they cannot be regulated to a certain extent, or at the very least "favour" some over other if they comply with a spam-free policy. If enforcement is not on the plate, then voluntary commitment to a spam-free policy with benefits could help. The question would then be what benefits to give to anti-spam committed campaigns, acting through their campaign managers, and how to control that they keep to their word. Some of these matters were discussed last month on a post by d5000 (
The core of Bitcointalk's spam problem ), so a few additional ideas can be rescued from that thread alone.
One often commented feature would be to include a gained merit pre-requisite for joining campaigns. A few already do, but this is not a general practice yet. The concept behind being that if you’ve earned “enough” merit, your posting habits should be better and your knowledge of how the forum works more so, with a higher likeliness to be committed to an anti-spamming policy not because the campaign enforces/controls it, but because of one’s own nature as a merited person. Not all campaign attendants will be of this nature, but the chances are logically better than if this requirement is not placed. Of course merit trading will rise and at higher prices, but that’s a different side matter for now.
If gained merit were to be introduced into the equation somehow (the 120 profile visibility limit may or may not be a an issue here, but there are options to get the full history from LoyceV, Piggy and myself at least), the first premise would be to consider whether there is enough user base for the campaigns to actually keep their publicity being deployed, regardless of how that is being done.
Currently (as of las Friday), there are 17.335 people that have been awarded at least 1 Merit. Now out of those, not all are willing to participate wearing a signature, and quite a few of the signatures are of a personal nature and not tied to a specific ICO. Last time I checked, about a month ago, around 75% of the merited user base was wearing a signature (
re: Is it easier to earn Merit without a signature? ), so the potential max. user base for campaigns with at least 1 sMerit is in the 13K range currently.
Now let’s say that a conservative average for users per campaign is of 200 users (I don’t have the real number here, so I’m estimating a low average from looking at report sheets). That would allow, with the current numbers, for 13.000/200 = 65 concurrent campaigns max. Over time, the base should grow, but currently at a slow pace, since were getting an average of 250 newly merited users per week (never merited before), as can be seen on the
Merit Dashboard.
Is that enough base, considering the amount of campaigns in the Ann thread and bounty thread? Not even close. There are roughly 30 pages of ICOs that have a last post placed between today and yesterday. That is 1.200 active bounty threads at least!
Now if the requirement is stepped up to requiring 10 sMerits as a prerequisite or 20 as I’ve seen on this thread, the numbers would look like this:
10 gained sMerits:
nUsers: 4.864 -> Number of simultaneous campaigns (avg.200; 75% merited interested): 18
20 gained sMerits:
nUsers: 1.778 -> Number of simultaneous campaigns (avg.200; 75% merited interested): 7
What my hypothesis tells us is that introducing gained merit in campaigns as a mandatory pre-requisite would, with the current numbers, result on insufficient user base for the campaigns (especially if the gained sMerits required was high(ish)). Many would crave for this to happen, but as mandatory feature I don’t think we’ll see it; not with the current gained merit numbers.
But where it may get interesting is by trying to set a trend. If forum benefits are given to campaigns that commit voluntarily and declaratively to a spam-free policy, then a trend could be started. Benefits should probably be in the line of a better visibility for their campaign:
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I would rather prefer for them to compete for the space than to pay for it. We could bring Merit in to the equation here. For example, we could play with positioning based on three variables:
- Accumulated pre-signature Merit of Campaign´s signatories (this could be gained Merit and not Airdropped Merit for the signatories instead).
- Accumulated Merit of Campaign´s signatories during the actual campaign.
- Natural bumps.
The algoritm would create a scoring based on those three variables, being the second and third more relevant. For example, whenever a signatory is merited, the score for the positioning would be incremented, and thus the ICO’s positioning thread within the Ann section. Gained merit would have more weight than a bump, and a longer time effect in the positioning algorithm.
The above would play on the lines of basing positioning both in terms of participation (natural organic bumping) and quality/interest based by the signatories posting capabilities. Good posters would draw more attention to their signature through their natural activity, whilst rising collaterally the ANN thread’s position. Crappy posters would benefit the Campaign on neither accounts.