I think this is the same in every country. You have a hardcore community, that can't wait for May every year and then you have some hype in different countries, which have good songs for that year and where people are anticipating a good result. I remember the Lena-hype in Germany in 2010, when everyone was going crazy and that poor girl was all over the media. Nowadays there is very little hype, because people already expect Germany to finish outside Top20 due to not being able to send/select good entries to ESC (for whatever reasons).
I can imagine there being some hype in for example Lithuania (@LTU_btc may confirm), Bulgaria, Iceland, Russia etc. for this year, but outside of the hardcore fans, people in countries like Czech Republic, Slovenia, Austria couldn't care less I think.
In general the quality is very poor me thinks. 95% of songs will be forgotten the day after and you rarely have some more well known artists participating. These artists know, how hard it is to get a good result at ESC and it's not worth the risk for them. It can kick-start your career, but for an established artist it's not very appealing to participate. Thus the often poor quality.
But for betting purposes, this is still a great event