I want to invest in a promising project called Yearnlab. Their token sale starts on 7th Dec and I think this is a good opportunity to successfully invest money.
There are some cases where how long they have been around matters as well, such as "do they keep their promise" or "would they be able to keep it going" because those things require people to watch and see if it will happen or not. Aside from a few things, a brand new project could be much much better than thousands of bad projects that have failed so far, we have seen so many shitcoins that I doubt anything new could be much different.