Humans love gambling and the volatility in cryptocurency present similar feeling of gambling on the outcome of the market with a chance of gaining massive profits if there prediction goes right. You'll hardly see anyone settling for small daily profits compared to investing in some roundom new idea that comes into the market been hyped to be the next big thing.
The love for volatility is the reason we have so many altcoins in the market if not we would had focus on maximizing the small percentage you can get from trading Bitcoin. The volatility of cryptocurency is its selling point as with high volatility creates rooms for huge profit to be made but that doesn't mean you can't suffer loss too which is why we have to be cautious in our decision making.