For me the price of Bitcoin is a relevant matter it was the one that got started me with Bitcoin in the first place. I was just a regular man surfing the web when I come across an article with the lines "Bitcoin Getting more Stable than Gold" so I got curious what is this Bitcoin anyway that makes it more valuable than gold? And for the majority of the first timers they will say how could something that only exist in the internet has this kind of value? For me Bitcoin's price can also be a factor to attract more demand because they will be curious on what it is and how they will benefit from using it compared to Fiat Currency.
It has value because of the things that you can do with your bitcoins. You're using it simply because you need it to have better transaction with other people. Bitcoin is utilitarian (definition: designed to be useful or practical rather than attractive). Without its uses, bitcoin will simply be a combination of 1s and 0s.
Personally, I wouldn't be surprised if something that lives off the internet has so much value. Just look at the CS:Go items (See: article). The items that exists on the CS:Go have a higher price than when you are going to buy the real item (for example, a knife with some engraved stuffs on it). You can also trade CS:Go items just like in bitcoins especially the ones that are seasonal/limited.
