Hi, you have picked a very good topic.
We are planning to acquire our clients in mainly two ways.
1) Tenders (auctions) where the price is the main criteria to win. And we will win then because Birdchain will offer the lowest price.
2) There are companies that require exceptional quality in SMS delivery. Such as Western Union, MasterCard and other fintech companies. These companies are not interested in lower price - they need ultra high quality and security of data and they are willing to pay a higher price. To attract these companies to use Birdchain service, we will offer free BIRDs for them so they would test the quality of Birdchain service. As devilini mentioned - it is our marketing strategy. It is actually something like investing in attracting higher paying companies - which means higher earnings for our users.