Well actually betting on a player from a country that has potentially get through the semifinals seems fair. More games = chances to score more goals. In this case, mbappe could be one of it but potentially Any decent strikers from Brazil, Spain, Argentina and Germany could be potentially fit as well. Aside from that, betting on top individual like Ronaldo could work as well but Portugal probably wont really make it pass semifinals
It is indeed a very nice promotion and I will take part of it. Will do some more research but will probably bet on Messi. According to EA sports they will win the title and Messi will be the topscorer lol. Honestly, I don't think that Argentina will win but they can reach the semi-final or final so chances enough for Messi to score some goals.
Looking at statistic of the qualification round, Messi scored 7 goals. Other potential players who might be goal scorer is Harry Kane, he scored 12 goals during qualification round. High chance for England and Harry Kane to score many goals in the group stage because I believe they are favorite if we look the other team in the group. Kane is also the most favorite player to be goal scorer by bookies, the odds for him is 8.2 while odds for Messi is 13.