roughly few thousands
I would think that most of your potential clients (the people who would consider buying a Trezor) own 10 bitcoins or more. Let N be the the number of such persons in the world.
Check the distribution of bitcoins by addresses as of block #320000 (2014-09-10 13:55:18)
There are only ~115'000 addresses with 10 BTC or more in them. Methinks that this number is an upper bound for N. (While there may be people who own more than 10 BTC, but keep them split among several addresses, there must be also people who own several addresses with 10 BTC or more in each. So these two errors should cancel to some extent.)
So, if you sold several thousand units already, you may have already attracted several % of the potential clients. That is quite good for a product barely out of the factory.
It is also likely that several tens of thousands of those N clients cannot read English and the other languages that Trezor supports, and therefore are temporarily out of the market.