If I'm correct, the supply is too much (21billion) to render a high market value.
The hashing power will be limited at first. However, the one who will benefit more are the miners and the "new" type of revenue-making; if successful, will get rid of mobile app ads.
(too much speculations, right?)
But to reach 1$/ETN the devs have to deliver. We need to have contracts with gambling companies, an inbuilt ETN exchange or anything on this level.