This week I have identified over 500 leagues of football matches that we were covering that will now be removed from the site (don’t worry we still have a substantial three figure number left). In addition to this, a number of other sporting markets have come under analysis and will be addressed. With this work underway, you will see in the coming weeks changes in our pricing policy on several notable sports (football, basketball, NBA and more). This won’t happen overnight, but it is something that is coming.
Great to hear!
We will never attempt to price match sites that take money from illegal markets. I can appreciate that there is a large amount of business to be had there, but that’s not how our company will operate. We won’t be looking to compare ourselves with companies who have an entirely different set of operating guidelines.
What books do you count as taking money from "illegal markets"? What criteria are you using to determine whether a book is worth competing with? Technically you're taking money from illegal markets since you accept Canadian players and it is illegal to accept single pick wagers in Canada. (but the government turns a blind eye, which is why most books including yours accepts Canadian players). This sounds more like an excuse to not offer competitive lines. (which you are in the right to do, but don't lie about it)
The promotion you highlighted (multiple on NBA) is tricky from an operational point of view. We tend to determine our enhanced bet early in the day, or the day before, and there are a number of things that need to be completed to ensure it appears on the site (copy written, traders informed, banners created, etc). We like to give customers some time to place their money on the enhanced bets and once the bets are live any subsequent price moves in the market can go for or against us. It doesn’t take much, particularly in a multiple when several legs change price, to go from your price being best in market to not competitive at all. Again, this is part of the learning curve. We want to offer value and the enhanced bets are simply the first of several features we will offer in the coming weeks
You boosted the parlay by 0.9 odds. You'd be @ 7.08 assuming the same boost, which is below BitcoinRush (Pinnacle lines). Regardless of line movements, it's pretty disappointing that you are unable to beat a ~2.57% margin with a promotion.