That's true pal. I've to this day encountered only one person that knew what Bitcoin was, and for him it was a childish toy... It pass from times to times to the news, but here people generally don't attend the 24/7 news and watch just the prime time news, which generally don't mention it at all. I say that organising big conferences throught the major cities of Europe and North America is a good idea to increase awareness.
The reason why many people doesnt know about bitcoin because of its lack of promotion. It is not always portrayed in the media or any slogans and why, its because bitcoin is not like the banks that is owned by big multinationals who pay millions for advertisement. Bitcoin will be endorsed by its users in a very normal way, there is no need to hurry, sooner or later the news about bitcoin will reach the hears of the common masses.
Yes,it's still 'many miles to go' for bitcoin as far as it's reach is concerned.It's known to only a small percentage of people.There are so many people round the globe who have not even heard of it yet and don't know that a potential alternative digital currency known as bitcoin exists.
That's still better that we promote it a bit higher, with like at least one summit in any of tha major countries once a year, because some alternative solutions are branded correctly, and might attract users in the bad way, since those soltuions are not Bitcoin.
Bitcoin is decentralised, there is no one funding and no one really willing to fund a huge advertising campaign to surpass that of PayPal's or Western Union. The best we can make are memes
Maybe we can start an advertising charity? Like SeansOutpost for Bitcoin.
That's where the fun begins for me. People create associations and organise meetings where they live. They're on facing a Linux shouting crowd, they do their presentation, the Linux crowd applause, they're hailed, they become famous, and then rich, and then Bitcoin to the moon
! That's something I'd like to do. Creating such associations is fun I think. And investing time in it might be lucrative since you can make it a company, that could sell bitcoins, sell product such as mugs, store bitcoins, give private lessons...
Although bitcoin itself is not bad, it's just a potential cryptocurrency and has practical purposes, many people still consider bitcoin as something unreal and moreover, a total scam. And what has driven me crazy is that even people who are highly knowledgeable in economics also think that bitcoin is no more than a scam. 
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