Its pretty simple. First be fair to your customers. Stop charging as much as you can, just because you think you can. Its clear thats the case when you can drop the price by almost half in a few days.
Plus, this strategy is not going to work going forward anyways as new competitors are showing up. They may be small, but we (GAW) have the buying power to bring them global. Plus, I have a war chest of up to 100mm from my partners are Cantor to support other companies if I need to.
We need to do right by our customers, and what been happening is not that.
Specifically, with this situation. We should have the last two weeks of blade orders prorated to the new price so I can reimburse those customers. I don’t plan, or need, to keep a dime. I want to make it right to the customers.
Going forward the pricing should update on regular scheduled intervals. This way we can plan for this. And the customers can then decide when the right time to buy is.
Josh Garza
CEO
GAW
280 North Main Street, Suite 2
East Longmeadow, MA 01028
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Direct Line: 413-206-2500
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www.GAW.com
+1 to Josh and Jeff!