https://hashtalk.org/topic/24266/new-coindesk-paycoin-article/29
Here is my theory:
There is no floor, reserve, in fact there are many symptoms that GAW has been cash-dry since October. No payouts to speak of from ZenCloud (even ZenPool is no paying a satoshi, nobody noticing anymore). No $50 million ad campaign. Poorly coded coin clone. New product was "launched" as a couple of screenshots taken from another business from almost a year ago. And now this cowardly way the $20 price is being hyped - you'll be able to "use" it, or they will "value" it, but they won't come out and simply say - we'll BUY it, which is what most are assuming.
They are trying to do what they've somewhat successfully done once with Primes. They managed to lift the "retail" price from $16 all the way to $50 and more, and the "market" price followed to some extent. This is the basis of all those "ROI" success stories, a legend sort of like the 10k BTC pizza. The fact is, nothing else since then among GAW products was profitable. But watch that Paycoin "retail" price on paycoin.com - I think it will start going up, creating the illusion of scarcity/value, and the hope is probably that once POW is over and all non-believers have dumped their coins, "market" price will go up too. Having pre-mined 96% of all coins certainly helps, next step is to entice as many coins as possible to be locked up in staking.
Will this be enough? I certainly don't think so, and the broader market doesn't seem to think so. I would like to say this is a gamble, but the problem is that we don't even know the odds, as you would let's say on PrimeDice. Good luck to all gamblers, you'll need it.