http://www.economistinsights.com/technology-innovation/analysis/money-no-middleman/tab/1
Therefor..bitcoin is a safebet.
This is yet another instance of the common misunderstanding among finance/econ people that the currency and the blockchain are separable.
But it's good that these people are seeing value in "the underlying technology". They did not 2 years ago.
And I suspect that sometime in the next 2 years or so, it's going to dawn on a lot of these people that you can't use the technology without the unit/currency.
and then we win.
They won't even notice. They prefer the shiny stuff.