Well, there is an inconsistency in what they've written as there is 2 versus 3 modules in a BJ versus a Sierra.
Amy has assured me that the Sierra can be run by a Raspi. If not, use an old laptop.
Frankly I don't really care that much, those rPi are so cheap and small that I don't mind adding one for each module
It's just the cable mess that increases with all those power supplies...
You likely won't need to increase the number of power supplies. Granted we haven't seen the final hardware but everything about HF statements is that they are going for "off the shelf" for everything but the "mining module". I see no reason why you couldn't make a custom build with a large power supply (say 1600W) that connects 5 mining modules to a single host.
We are all assumming a rPi can't handle 3+ modules but lets continue to assume that is true. There are other options. A beagleboard runs about $50 (Beagle Bone Black) and can be viewed as a "super" Pi. It is a step above the rPi in capabilities. Has roughly 3x the processing power, more IO capabilities, newer ARM architecture. If (and I stress this is just an IF) a single rPi can't handle more than 3 modules I would guesstimate that a BBB would be capable of 2x to 3x that.
For systems beyond 5 total modules IMHO it likely is better to go with a more powerful host connected to multiple mining rigs. Put 3 or 4 modules per chassis and then connect multiple chassis to a single "powerful" (i.e. low power PC) controller.
The nice thing about using off the shelf parts is it will be possible for users who want to, to come up with innovative solutions.