His CV
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MATTHEW MYRTLE
PROFESSIONAL PROFILE
Business Product Development / Direct-Mail Marketing / Web Content Management
2227 Bataan Rd., Redondo Beach, CA 90278 T: 424.634.2179
[email protected]Multifaceted technical experience in business with responsibilities for Web content development and
implementation, database management, e-mail lead generation, and customer relationship
management.
• Technology Coordination: Seasoned organization skills balanced with disciplined follow-up
practices and a positive, problem-solving attitude; able to analyze problems, identify and
implement appropriate solutions.
• Website Management: Technical responsibilities for marketing new services and support,
development and implementation of both existing and new products.
• Technical Communications: Communicated and established rapport with clients and colleagues
across departments.
• Quick-Starter: Ability to synthesize information, grasp issues and identify the appropriate form
of action within required timelines.
Areas of Expertise
• E-mail Marketing
• Increasing ROI
• Lead Generation
• HTML Coding
• Quality Assurance
• Content Management
PROFESSIONAL EXPERIENCE
TEAKWAREHOUSE.COM, Redondo Beach, CA
6/14 – 9/14
Web Marketing Specialist – Temporary Contract Work
Responsible for product uploading, search engine optimization of product descriptions and WordPress
maintenance, including:
• Added Product SKU’s into WordPress using WooCommerce plugin
• Writing and optimizing product ad-copy with high density keywords for SEO purposes, using
WordPress plugin Yoast
• Touch up, cropped product images to be “Web ready” using Photoshop
UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA
2/10 – 12/13
Marketing Technology Coordinator
Responsible for designing, developing and executing marketing programs, coordinating communications
across multiple USC departments, and maintaining Websites, including:
• SciQuest procurement software administrator: helped build out USC’s online eProcurement
system “Trojan eMarket”
• Marketing point of contact with five departments to provide recommendations, support and
implementation
• Created and maintained online training modules for Business Services’ departments
• Responsible for content creation on various marketing projects (such as training guides and
policy documentation)
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Matthew Myrtle
Committed to Excellence in Business Product Development/Direct-Mail Marketing/ Web Content Management
• Coordinated and managed activities to promote awareness of departments’ services and
products within the university community and general public (such as direct mail, advertising,
community relations, surveys, and special events)
• Evaluated marketing initiatives for effectiveness and provide quality control
• Conducted research and analysis and recommended products for management review
• Effectively presented, partnered and interfaced with management, vendors and outside
contacts
• Managed project schedules, production and distribution arrangements to ensure timely delivery
WEBYES, El Segundo, CA
1/07 – 4/09
E-Mail Operations Coordinator
Responsible for coordinating the delivery of e-mail marketing campaigns using third party and in-house
proprietary software:
• Provided technical support to Marketing and Business Operations departments
• Advised internal clients on e-mail marketing best practices and provided strategic and tactical
program guidance
• Utilized qualitative and quantitative analysis to inform decisions regarding e-mail marketing
strategies during meetings
• Created and maintained all automated brokerage and marketing e-mails sent to clients
• Managed e-mail campaigns, list management, campaign setup, testing, compliance, and
execution
• Optimized HTML coding for e-mails to enhance the visual appeal, strengthened content user
interface, and reduced the amount of emails flagged by users’ email management systems
PRICEGRABBER.COM, Westwood, CA
3/04 – 12/06
Content-Web Specialist
• Coordinated with account managers in order to correct data feeds from merchants
• Improved product search by modifying and/or adding attributes to search filters
• Created new product categories and expand taxonomy; identified incorrectly categorized
products
EDUCATION & CERTIFICATES
CALIFORNIA STATE UNIVERSITY, Dominguez Hills–2003
B.S., Business Administration/CIS emphasis
HTML Certificate Program, Advanced
• Business Programs: Microsoft Word, Excel, PowerPoint, Entire Office Suite, Basecamp, CMS
systems
• Social Media Applications: Twitter, Facebook, LinkedIn, HootSuite Certificate, Reddit
• Analytics Programs: WebTrends, DirectTrak
• Web/Design Programming: HTML/CSS style sheets, Dreamweaver, Photoshop, WordPress,
MySQL, API’s, Bitcoin, Woocommerce, WordPress, SEO, Yoast
• Third-Party Software: Adobe Captivate, Adobe Connect, Adobe Creative Suite, Adobe
Presenter
• E-mail Third-Party Software: Return Path, Constant Contact, MailChimp, Campaign Monitor
