Yes, in conjunction with Havelock, we valued ourselves intentionally - We used the same price formula used for pre-IPO investors for our IPO valuation, which we've had a ton of interest interest for. Factors taken into account include our btc/cash on hand, intellectual property, weekly earnings growth, expected earnings considering future development, overall bitcoin gaming market share, etc. We did a lot of market research to make sure there was plenty of room for us to grow. What's nice - after IPO, the market can take over valuation for us.
Based on Alexa traffic, we're one of the fastest growing for both bitcoin sportsbook/ casino over the past month or so, and we hope this move will boost growth further. We really have two ways to grow - within the current bitcoin gaming space, of which we have roughly ~5%, and with the growth of the bitcoin gaming space as a whole - which appears to be roughly doubling every year, and is still well under 0.1% of the gaming market as a whole.
Funds are primarily being raised to increase our risk threshold, and therefore max bets limits.
Awesome, thanks for the response. Going back to my original question:
How long has this site been operational?
I noticed the detailed statements go from July-August, but other Google docs files note starting back in May or so.
Next small round of questions:
Who is your primary competition? What do you offer that they don't?
As traffic to your site increases, why launch an offering at all?
If a gambling website is fun, profitable, and offers gaming variety, it'll grow on its own over time. When that happens, you'll have earned enough money to increase the maximum bets on your own instead of using raised funds to subsidize this part.
Site has been announced to the public since June 7th. Any startup expenses pre-July have been accounted for in our July starting balance and will not affect investors/dividends, which will be based on operating income going forward.
Our competition can be viewed on the attached Alexa traffic trends graph (Top - Casino, Bottom - Sports):
http://imgur.com/xq7rUMCAs you can see here, we're growing fast (dark blue line on both)! We believe this is in large part due to our competitive advantages, and intend to push those further - whether it be unique leagues, bet types, games - or our focus on P2P offerings, which are FUN, competitive, and create loyalty (NFL Suicide leagues are the current example.... NFL Squares should be next). Of course, we'll still compete directly as well as building our own "niche" this way.
We could certainly stay private, and have had offers for additional funding. However, we feel our IPVO will raise our profile, additionally motivate us to benefit our shareholders, and also pay dividends in the form of investor ideas/input, word-of-mouth advertising, etc.