The certification mechanism however allows many levels of certification, 3rd party certification etc. so anyone could by now have started his own certification service and use any criteria for validation he sees fit.
The company may pursue this route later on. Currently we can't touch this as any validation and monitoring 3rd parties is resource intensive and a diversion from the decentralized tech of HEAT that takes all our focus.
I understand the project a little more now. It's true growth will not be seen on the heat wallet, the true growth will be seen when people begin to use heat api. Very cool, I really appreciate all the work you guys are doing. This is why you guys are so focused on the tech - if you build it they will come haha. Thanks for a great explanation!