Maybe you can add to it as what are you think we keep on coming back as if we are under the spell of this big casinos?
The ambiance, the sound. You know those stuff aren't really getting noticed by the gamblers whether it's with the physical or online casinos but they're impactful to the gamblers. But I think it's more impactful with the physical casinos when you feel the ambiance and you get to vibe with the other gamblers there. AFAIK, the sounds that are from the games inside the premises and even online have a psychological effect to the gamblers and that's one of the reasons why it stimulates our minds and emotions and makes us coming back from time to time.
Yes, the ambiance, when you enter the casinos, it's like you are entering a different world as you hear those sounds from the machines and even the balls rolling on the roulette table. And I do agree that it stimulates our brain and be attracted to have the same experience as before.
However, I want to mention one thing, in all casinos, there is a specific person who looks normal but works for the casino. Their job is to motivate those who have lost a little money and want to leave the casino. They talk to the gamblers and convince them to play again, assuring them that this time they will win and this is how they deceive gamblers who struggle with decision-making and lack confidence.
Weird though, I haven't heard this situation before, I only here this if the games are not in big casinos, but maybe in fly by night betting shops that I used to play before. But big and huge casinos? nah, I do not think that they have employed someone to encourage gamblers. Maybe to bring whales and big gamblers, yeah, that's true and that's what we call Junket operator.
Aside from excellent customer service, the treatment. If someone is felt VIP done by the casinos and its staff, that's one way to make a gambler keep on coming back. Because of special the treatment, it's going to make every gambler feel that they've given importance by the casino. Who doesn't want to be treated well? All of us, so, best customer service, treatment and being attended to makes us confident and happy. And whenever a customer is happy, that's one of the reasons why we become repeat customers/gamblers.
Yeah, who wouldn't forget the case of Terrance Watanabe: