1. Looking at the fundamentals
2. Looking at the teams
3. Looking at the investors and backers.
4. Looking at the tokenomics.
5. Looking at the community
The 5 points above are just headlines, we need a long discussion to explain them 1 by 1.
These points are good in order to choose a good coin and everyone should examine these things before investment. Team and goals of the team will helps you to find out good or worse things about project so one will not fall into a scam project.
Watch out that on which exchange the token of the project is listed and will listing in future. We cannot make decision based on identifying one thing but it will be helpful for us if we read complete details mentioned in the whitepaper of a project.