Added value of token is represented in the campaigns. It is the thing that is given by the merchant as bonus.
Example USE CASES - It is best shown on examples:
Example campaign 0 Example: token as moneyBonus card:
You have a Bonus Card that is integrated with payment card. While purchasing goods you just collect tokens on it. You can do anything with them thanks to integration of our system with payment processor (use the Bonus Card as payment card).
Application:
You can collect points and make transactions through NFC protocol
Example campaign 1 Token as moneyUnder the bottle cap of Soda Drink is a code for registration on the LYT your life platform. You enter the code and receive 1 LYT equal to 300 campaign points (CP) or 40 cents. You can sell the token on exchanges or collect more tokens. After collection of 1500 CP (=5 tokens) you can exchange it into coffee. This means you bought coffee for 2USD, while normally it costs 3.75. You could also sell the tokens to get only 2USD.
Example campaign 2 Example: token as a proof of participationYou lock your token into campaign receiving a special coupon code for 10% discount in Example Network Shops to buy anything you want. This coupon is valid for 1 day. After it is released and campaign is locked/finished (so the token proves that you are a participant of the campaign, not a ghost).
Example campaign 3 Example: token socializationYou enter initial campaign that gives tokens for invitation of friends into the campaign. You receive the tokens (you are payed for the leads – this is so called in marketing) together with a special bonus (20 days access to music platform), while your friends receive 10 day access each (but without tokens).
Example campaign 4 Example: socialization as group purchaseYou and your friends (7 friends) refuel your car on a Specified Gas Station that has open loyalty program. But you do it rather not so often. You have collected 100 LYT, but together with your friends you have collected totally 1230 LYT. At the present nominal value it is 492 USD. You can cash-out. Or You can buy a huge group dinner for 8 people in a restaurants that has another open campaign that uses tokens (for example the campaign offers such dinner for 200 LYTs).
Example campaign 5 Example: just earn in campaigns like bountiesCollect tokens in any campaign you want and then exchange it or trade with token on exchanges.