advantages, attract new investors with re-brand label on bitcointalk and poloniex free announcement on there news.
could create an ICO for the Decentralized exchange and create crypto alt coin-bank reserve where the investor can invest in the ICO with any coin.
I am just throwing around idea's in my little bubble...
Not bad ideas, i dont think IOC will rebrand for a long time, too much stuff/text/document would need changing and in my personal view, only scammy coins "are now known as...."
But i like the idea of a ICO for the decentralized exchange. People ar e throwing bitcoins at ICO's like it was giving them eternal life right now.... so...
Keep throwing the idea around :O) good to read.