Topic: is advertising for ICOs unethical? - page 2. (Read 13847 times)

ICO made more than $22 billion only in the US in 2018 and a big number of ICO had been scams which mean that people lost their money for a white paper which is simply pathetic. ICO is no longer the point of attraction for the potential investors who are looking from profits by investing in early tokens. They have started targeting IEOs. The only option open to ICO is to promote but I fear if promotion would do any good.

I have not seen a real project pouring 90% of their money into advertising, all of which must pay at least 35% for product development and 10-15% for the team. So at least 50% of the money needed to maintain the project is needed, there are no projects that need a lot of money to advertise as you said.

I dont think ICOs have 90% marketing budget for the project. If the project are legit, mostly the budget not more than 10% and big portion for developing the project. I dont think advertising ICOs is unethical because it about to attracting more investor

Most project allocating token not more than 10% from their total supply. This forum used for new project to promote because crypto investor must be looking on this forum. I think thats why many new ICOs make bounty campaign to promote the project through this forum or social media because its more cheap and more effective

How come you know about the particular amount spent for advertising, that can be. Promoting projects can be one of the best step to take to earn more money and people to know your business so nothing bad promoting, and those mediums used have no problem at times because he creates them to earn..

There are quite some good number of ICOs that only use their tokens are means of payment to those who advertised for them. Therefore, with that, it is more or less like not spending anything on it or at most, they pay out negligible amount of fund for such purpose. Another cost effective means some of them use is also through bounty campaigns.

Is there so much money needed for promotion? I don't think all projects spend 90% of the money they get just to do promotions because as we know some projects even large projects can succeed only by doing promotions on forums and other platforms such as Facebook, Twitter, YouTube, Reddit, Blogspot and Telegram
it does not require large funds but they can still be successful, the main reason is because this forum, this forum is a place for investors so that when someone can take advantage of this forum well he has done the right promotion

Who is going to spend 9 million on promotion if they only need 10 million to raise? You don't need to spend that much on promotion or advertising.

Advertising engine of progress. The competition in the world of cryptocurrency is very high and in order for as many people as possible to know about your project you need to spend a lot of money on advertising. Without advertising, you will not be able to talk about your project.

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Promotion is a must to which there must be mutual development. There are projects that focus completely on promotion without a product and gains a good investment, and finally when launched it goes worth nothing leaving back a loss to all the investors. One such project that I participated and supported is the earth token which had a big hype and finally when listed the price went from $0.05 to $0.00015, no use of holding it anymore.

No project will invest all the monies generated from ICO for advertisement. Also I don't think there is ethical and unethical advertisement ratio, it all depends on the team and how far they want things to reach. But I think every expenditure is budgeted for initially so that there is always no doubt in the air.

If they really used so much money on advertising is unetchical and also if the project fail is a problem and the team should always think for long time and not put a lot of money on advertising, they should create something new which can make a project be successfull.

Of course, if you take into account advertising that is paid for in real and big business, then these are really hundreds of millions of dollars.  But if you take into account the Bounty company, through which hunters advertise certain Eco companies, the prices are almost ridiculous.  It is a pity that recently the ico market of companies has been greatly deceiving Not only the investor, but also the Bounty Hunters.  I think if IEO succeeds in taking root in the cryptocurrency market, then the company's ico market may be in danger of disappearing.

I believe that a project with strong background will never need to advertise and spend millions on it. Look at Tesla who stopped spending millions of dollars on advertisement and instead started improving their infrastructure which paid off. I think that these days, a project with great potential will go for IEO and not for ICO and IEO exchange take care of the advertisement. IEO that have been conducted on Binance Launchpad have achieved the hard cap successfully every time.

Yes I think this is unethical. You don't have to spend 9M$ for promotion. That is not practical. In my own opinion we don't have any expensive promotions because the best way to market ICO and other crypto is the success of the investors coming from crypto or ICO. When it happen we don't have to pay any advertisement.

That is not our call to make and no matter how much you complained its developers call to make ,they know what's best for there projects either they succeed or not,its just a shame what ICO projects are turning into these days ,they raised all that huge money and in the end for nothing, I guess they are just making themselves rich is all

Do you think that they spent such money for advertising? I am not sure about that. Imagine that most of them do not have enough money for development, why then they would spend money for something that is not really necessary? If they have enough money, why they would need money, when they have enough, if you know what I mean. 

I just want to know where you gather information like you say?
we know that ico requires and is big for every marketing plan and management.
but I think what you say is not right, because surely the developer has a team to interpret each expenditure and income in a project.

I guess it is unethical because they should be spending their money raised into their product and not into the advertisements. It is better to have a product working than no product and pure advertisements.