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Topic: is advertising for ICOs unethical? - page 8. (Read 13847 times)

hero member
Activity: 1190
Merit: 541
April 15, 2019, 04:23:28 AM
#29
Any ICO that tells you this is a very fishy one because it is not realistic and does not make any sense at all to quote such amount of money for promotion as against what they will use to develop the project, if they are using almost 80% of money raised for promotion, which they will still use part of the remaining one to register on an exchange, then what is left of them to develop the project, are they developing a mini poultry farm or what.

Secondly what promotional means will gulp such amount, how much are they even paying bounty hunters who do the main job, bounty hunters are the major tools these people use in promoting their project which highest they separate is 5 to 10%, so mate, check you fact very well again.
hero member
Activity: 1498
Merit: 596
April 13, 2019, 03:37:38 PM
#28
For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.
Can you point us to a project where you have seen they have spent 90% of the fund raised from investors used for promotion?

If it is true then the project is doing a wrong thing, perhaps a scam imo.
hero member
Activity: 2058
Merit: 538
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April 13, 2019, 09:57:49 AM
#27
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



well, where did you get information like that?
I think there is management to overcome the budget for advertising and how much sales to get. so I think what you say is not true at all
So many fake advertise sites can make another example of misconception and this is not rocket science to control it. I think having a strong plan can change the rules of a game and reliable projects will gladly take advantage of it.
full member
Activity: 593
Merit: 100
BBOD The Best Derivatives Exchange
April 13, 2019, 09:55:26 AM
#26
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?


Your judgments are entirely wrong ICOs projects often use the Tokens they create to pay for promotional expenses through bounty.
Also, they can pay a small fee to place ADS on popular websites like Bitcointalk, CMC.
legendary
Activity: 1890
Merit: 1003
April 13, 2019, 09:53:07 AM
#25
Advertising is necessary in any case but some sectors require more attention than others. New Social Media Administrators can confirm this idea as well and hiring professional managers can boost your project's view and service quality.
copper member
Activity: 238
Merit: 0
MYID
April 13, 2019, 09:52:27 AM
#24
Advertising of the ICO is not unethical because there is no people will harm with this. But, fake ICO should be monitorised. Google also allow advertising on it's platform which is the very big and influence all over the world. So, it is not unethical.
full member
Activity: 602
Merit: 101
Bcnex - The Ultimate Blockchain Trading Platform
April 13, 2019, 09:47:24 AM
#23
Like all kind of marketing it is not unethical at all but if people now it is marketing.

If you advertise it without knowledge of reciever, that would become unethical.
full member
Activity: 376
Merit: 100
Bcnex - The Ultimate Blockchain Trading Platform
April 13, 2019, 07:51:44 AM
#22
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



well, where did you get information like that?
I think there is management to overcome the budget for advertising and how much sales to get. so I think what you say is not true at all
member
Activity: 262
Merit: 10
April 13, 2019, 07:45:11 AM
#21
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



No one spends so much money on advertising. There is no point in such costs. Usually spending on advertising is not more than 15-30% of the total budget for the development of the project. It all depends on the marketing strategy.
full member
Activity: 1904
Merit: 138
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April 13, 2019, 06:10:07 AM
#20
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



In the first place, where would you gather an information concerning how much would the ICO spent on promotions? Because thinking about the matter, Projects aren't even responsible to fund the bounty hunters, in addition marketing transaction I guess would not going to price that high just to say, they've putted the right amount in marketing.

His numbers are funny to begin with. Who in the right mind will spend about 90% of their ICO generated funds to promotions and advertising (though it is just an example)? Most of them are after for the money, they will never spend that much in these campaigns. Most projects are paying their tokens because they don't have to spend anything, only the gas fee if it's eth token. As far as I know, there is no rule in terms of how much you want to spend with your promotions. It depends on your project plans.
hero member
Activity: 1358
Merit: 509
April 13, 2019, 05:52:32 AM
#19
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?


Projects do not specify soft cap unnecessarily. If devs are spending extra money on marketing, this is thier own choice.
If you are talking about bounty, 90% of the bounty already get less than the expected money.
full member
Activity: 602
Merit: 105
April 13, 2019, 03:27:12 AM
#18
I don't think it is unethical at all (unless it is a scam and you have knowledge about it)

You are not pointing gun to anybodys head to buy, you are just telling. At the end, everyone should make his inspection and act on it, not just take anybodys word.
sr. member
Activity: 644
Merit: 257
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April 13, 2019, 03:24:42 AM
#17
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



There is always a fund or budget component for this. Typical project wouldn't spend much on an advertisement knowing they can't get an audience in order for them to success. If I will create a project, I will hire someone for bounty with an effective marketing. Not just a typical one, and giving a fair budget. Also, used some ads like CMC those with high traffic. Investors likely  to check whats on the ads. Dont spend too much, focus more on development.
full member
Activity: 336
Merit: 100
April 13, 2019, 02:51:10 AM
#16
There is no need to spend so much money on advertising as long as we can market it in a simple way, investors will be interested if the marketing is good and there is no need to fancy to hire anything.
hero member
Activity: 1274
Merit: 519
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April 13, 2019, 02:46:29 AM
#15
I think that's too much and I hope that you gathered that information from a reliable source. I don't think that a certain ICO would spend too much on promotion and advertisement. We all know that every ICO needs to get advertised and I think some team spend that amount because they are managing a big project.
full member
Activity: 579
Merit: 102
April 13, 2019, 02:39:45 AM
#14
I think that spending huge amounts of money on project promotion is stupid since the project collects funds primarily for the development of the project and not for advertising, so advertising should be in moderation.
hero member
Activity: 2632
Merit: 833
April 13, 2019, 02:27:25 AM
#13
However, I don't think that ICO will be spending that much money in their promotions though. Where did you get that number? But for the sake of argument if ICO just raises $1 million then I wouldn't say it's unethical.

It is still within their boundaries, and it's really up to them how to manage the remaining balance o $1 million. If they truly believed that their project is a game changer then they will continue to developed it and squeeze everything and try to make the project successful in the future.
sr. member
Activity: 1456
Merit: 267
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April 13, 2019, 02:04:35 AM
#12
Only inexperienced teams will make that, from where you define the figures it will not happen to any serious projects to spend lots of money just to cater their promotions since most of them will only use 5-10% of actual revenue or maybe less than that, serious developers will focus to development and how they can manage to move forward using the funds that they gathered for securing the progress of their projects.
sr. member
Activity: 1050
Merit: 254
April 13, 2019, 02:03:59 AM
#11
Actually it's not that much to advertising for ICO. You can just hire bounty managers and let them control the bounty and the advertising. I don't know beside the bounty, like google ads or social media ads, it will takes more cost. It's worth actually to advertise ICO for the ICO owner.
legendary
Activity: 3248
Merit: 1160
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April 13, 2019, 01:59:57 AM
#10
It's not unethical if you believe that the ICO you are advertising is legit and will create an opportunity for the potential investors.
There is a freedom in ICO as anyone with an idea can start its ICO, but we supporters or promoters needs to ensure that we conduct a simple
investigation on the team to determine their capability to run the project.

This is only not for the advertisers, but also for the investors, it's necessary that they study as well as investing is always risky.
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