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Topic: is advertising for ICOs unethical? - page 7. (Read 13805 times)

hero member
Activity: 1442
Merit: 521
No more Rekt and Bust
April 22, 2019, 06:13:15 PM
#48
Advertising the ICO can be unethical if there is any involved scam in the project. ICOs usually are created by porfessional teams who seek the success of the project. There is no exception here, fortunately.
legendary
Activity: 2184
Merit: 1069
April 22, 2019, 06:11:20 PM
#47
First, you ned solid evidence with the numbers you are provuding. You cannot just pick random numbers from thin air and blurt out they are overspending on ads. That's unethical.

Second, every project or ico have their rights to spend money for ads and information dessimination. How else whould they let others know their existence. I believe every Ico have alloted budget for ads. It is only unethical if they exceed their alloted budget without informing the investors first.
sr. member
Activity: 854
Merit: 253
April 22, 2019, 10:05:39 AM
#46
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



How can you precisely say that they have been using such an high amount for promotion and advertisement. I don't think that is the case.
Only if the project is scam then they initially tend to spend a lot or they spend just a fraction.
member
Activity: 296
Merit: 10
April 22, 2019, 09:53:03 AM
#45
if icos spend 90% of their money on advertisements then that project is going to fail no matter what, we should distant ourselves from such project. a good ico does not have to spend huge money on advertisements, they can very much succeed with community support.
I think both are very important. where with community support it is related to the success of the ICO, but in the development of maximized advertising projects can also help in developing other communities. it is useful to build greater market demand, so the market can be stronger.
hero member
Activity: 2702
Merit: 716
Nothing lasts forever
April 22, 2019, 09:49:59 AM
#44
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?


I don't think that would be happening. Every startup has a planner who plans things and gets them executed. Similarly every ICO must be having a strategy prepared to be executed at the given time.
Every ICO has different goals and the amount to be raised is also different for every ICO. I am sure every ICO allocates a percentage of amount raised and distributes it towards the expenses of developing the project which includes promotion. Lets say if an ICO raise $10M then 50% should go for marketing and promotion, 20% for payments of team, 10% reserved funds, 20% for further developments etc... Just an example though.
It just won't make sense if an ICO is raising $10M and spending 90% of it promoting it.
hero member
Activity: 1932
Merit: 506
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April 22, 2019, 09:48:48 AM
#43
Advertising is very important factor in every project. Without advertising, you will not gain anything especially the investors that will help your project to grow bigger and bigger.

What will happen to your project if you will not earn or no one is willing to help and support your project? In short your project is dead if you will not going  to advertise it. Therefore advertising is very important in every project, don't say that it is unethical. You just don't know how important it is.

But too much is unethical. That is the best conclusion.
legendary
Activity: 1612
Merit: 1001
April 22, 2019, 09:35:51 AM
#42
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?


if icos spend 90% of their money on advertisements then that project is going to fail no matter what, we should distant ourselves from such project. a good ico does not have to spend huge money on advertisements, they can very much succeed with community support.
legendary
Activity: 2772
Merit: 1028
Duelbits.com
April 22, 2019, 09:33:21 AM
#41
Yes, it is unethical because you are promoting a coin or token that can be a potential scam to get some reward from promoting or advertising it. We all the money but I guess we should find a different way to gain it and not buy promoting ICOs.
Who let the bounty manager or team open a new thread for promoting the scam project. These projects are like mystery box and everyone wants to test it like bounty hunters. Promotng the project doesn't mean you are engaged with it somehow.
full member
Activity: 364
Merit: 127
April 22, 2019, 09:31:20 AM
#40
Yes, it is unethical because you are promoting a coin or token that can be a potential scam to get some reward from promoting or advertising it. We all the money but I guess we should find a different way to gain it and not buy promoting ICOs.
sr. member
Activity: 1372
Merit: 269
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April 22, 2019, 09:28:43 AM
#39
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?


How do you say so? It is usual to advertise an ICO since the developers need investors for their project. It will not be funded without the help of investors and investors are gained by promoting or conducting an ICO. It is not unethical, but it is usual to the people to make advertisment that will help their project to boost up.
jr. member
Activity: 602
Merit: 2
April 22, 2019, 08:57:51 AM
#38
I would not say it's unethical but i will say it's a misplacement of priority.  Ico should spend a large chunk of money developing thier platform and have a working product.  This will help cut cost of advertising and give their ico an edge over others

With work products, a project can raise a lot of money. And cover all your financial costs. But most of the projects need investors' money. And when their project crumbles, the complete problem begins.
sr. member
Activity: 756
Merit: 251
World's First Crowd Owned Cryptocurrency Exchange
April 22, 2019, 08:45:14 AM
#37
I would not say it's unethical but i will say it's a misplacement of priority.  Ico should spend a large chunk of money developing thier platform and have a working product.  This will help cut cost of advertising and give their ico an edge over others
hero member
Activity: 798
Merit: 527
April 21, 2019, 03:37:02 PM
#36
Seriously using 9Millon on promotion?? Where did you get this info?? I think you must put link about that's news. Because i see some project only using small funds for promotion, or maybe nothing, He just using bounty hunter then bounty hunter will get paid from their token project. And i think is fool developers using 9 Million only for promotion and i never hear about that
I think it is time for ICOs to spend the money they looted, on advertisement to attract more users. Trust me this does not happen any more. IEO is an alternative and when people have alternatives, they just do not pay attention to investing in projects which are dubious. ICOs have lost their prestige and advertising it now will not help the least. IEO will never advertise because it has already gotten the fame and costumer base.
hero member
Activity: 2996
Merit: 600
April 15, 2019, 06:51:33 AM
#35
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.
No, they have raised $10m but they have an expense of $9M. But you may not know if that amount is already part of their budget.

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?
The promotion might be high and costly but if their project succeeds and is being looked at the long term. They can generate more revenue and that average expense for the promotion will be recovered.
hero member
Activity: 1232
Merit: 503
April 15, 2019, 06:32:50 AM
#34
I think most of the ico's pay from their wallet, if they are gonna advertise from the start where will the money will come from, also they can do bounty campaign so they don't need to spend real $$$ to advertise their project.
sr. member
Activity: 854
Merit: 281
April 15, 2019, 06:29:48 AM
#33
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



This is an interesting question. I'd say it's ethical to advertise as long as it is a small percentage of the overall budget and made transparent to investors beforehand. Also, it's fine as long as the project abides by applicable laws regarding running an ICO.
full member
Activity: 769
Merit: 108
April 15, 2019, 06:13:19 AM
#32
Seriously using 9Millon on promotion?? Where did you get this info?? I think you must put link about that's news. Because i see some project only using small funds for promotion, or maybe nothing, He just using bounty hunter then bounty hunter will get paid from their token project. And i think is fool developers using 9 Million only for promotion and i never hear about that
member
Activity: 662
Merit: 11
www.cd3d.app
April 15, 2019, 06:27:40 AM
#32
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?


wait if you see they don't really spend money on promotions. first, bounty campaign they pay using their tokens. so this does not include costs. promotion with advertisements, maybe this requires a fee but I make sure it won't reach 1M or even more. numbers that are too big are only for promotion, what's more now Google and Facebook have banned crypto ads. so actually they only spend a small fee for promotion.
full member
Activity: 644
Merit: 101
April 15, 2019, 06:07:55 AM
#31
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



That is why there are bounties and airdrops to promote those ICOs. Your example has a bad marketing. Also who would spend a money that is 9 million dollars for an ICO of 10 million dollars? Maybe a 9 million dollar for a 50 million dollar ICO would be a good trade.

And if you want to include bounties as a promotion or other kind of advertisements, there is an allocation in percentage of the collected money from ICO that would still depends on the sales. The payment are on tokens so it is not really sure on the promised amount in a form of tokens. There are many factors on this and most of it is on the exchange listing and most of the promised amount payed in bounty are not exact.

So the answer if it is ethical, NO! It is not. ICO has risk and it is your choice if you want to join or not. Only few get the luck of becoming a success, so better choose the right one.
legendary
Activity: 1638
Merit: 1042
April 15, 2019, 05:44:11 AM
#30
I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?



an ico with such plans or requirements is already suspicious. no project has to spend
90% of its income directly on advertising. i haven't seen such a plan myself yet but if so it's certainly not recommendable Cheesy
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