Currently, the problem with society is the transaction costs are so expensive, so that whatever is done becomes a burden in the future, the high costs force people to look for alternatives to avoid it.
Many projects today need the best ideas for them to use, almost everyone gives ideas according to their mindset, not based on proper analysis and study, if you want to see good projects, need to monitor project bounty in the near future, there are many projects that we can see clearly there.
That's the type of problem that gets solved automatically. One thing has a huge tx fee? then people will move to something else, people move to something else? then there are less people here and that drops the tx fee. Simple as that, when people rush to use ETH then gas fee will be high, when people go to BSC because ETH gas fee is high, then there will be less people in ETH world and that will drop the price.
The other day I wanted to check how much would it be to swap my USDT to ETH in ETH network, never did that first thing so I had to pay that AND for swap at the same time, you know the thing you pay before your first ever swap for that token, then it is free, that thing and swap together costs 40 dollars. That is not going to make ETH appeal to anyone, there are people who use it of course but they do not prefer that neither, so it will gradually go down because people like me will keep on leaving until price reaches to a decent level.