from what I saw on the site, the site chat is not yet very popular, I say this because I did not see many people typing in the site chat, but the site has a very beautiful layout, I believe that running a signature campaign and offering contests how Wager Contest will attract more people... of course you can't be popular overnight, it's a long process. but with perseverance you can.
They are new so its little expect to see those less active chats but since the marketing campaign has been started most provably they can accumulate people to play here and maybe they are in process for getting those potential big players here, also for now they should focus to add more marketing methods to maximize their exposure in every corner in this forum or best even in outside.
Not really a new site if you ask me since it has been here since May 2020, so it is going to have their first anniversary in the next 2 months.
Chat was more active in their first few months, I know it because I was active there.
Now the chat is indeed less active than what I used to see last year but it does not mean that the number of active players is decreasing.