This seems like a great way to pump a coin. Great idea, I'm surprised Doog went along with it.
It actually did pump the coin. The trade volume today is around 33 BTC and the prices are up 150% from yesterday.Definitely made a big impact on the price of the coin.
I know, people might say this is just the same as doge-dice, but doge already had a big following beforehand, the price/volume was pretty stable. I can guarantee you that those with inside information about this move bought a lot of CLAM before this was publicly announced, since they knew the effect this would have on demand. I've always had a certain amount of respect for JD and doog's operations, and this kind of lowered it =/
It seems as CLAM is a currency for childs 
