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Topic: Making an ICO as successful as possible.. (Read 1815 times)

hero member
Activity: 1470
Merit: 509
October 16, 2017, 05:03:39 PM
#55
Last time i checked whitepaper of new project that aims to promote new ICO ideas. They want small percent of raised funds for promoting project. Advertisers should be carefully chosen by team developeres if they want to show themselves as professional.
newbie
Activity: 17
Merit: 0
October 16, 2017, 04:56:44 PM
#54
Besides good product and white paper, you'll need a good team and advisors. You could spend some money on a marketing campaign on social media and banner ads.
It is also important to actively give news about your project and reply to all questions in your communities.
hero member
Activity: 2688
Merit: 540
DGbet.fun - Crypto Sportsbook
October 16, 2017, 03:05:28 PM
#53
As far as I know, there is absolutely no evidence that signature campaign works.
You can measure Facebook ads ROI easily and they work. But you need to spend real fiat money on FBads.
Bounty programs that offer no quantitative results can't be proved to be effective.

When we look on a certain bounty program it would tend to go on all aspects either on signature,social,article,telegra or any other stuffs.We cant really get some evidence that it would or not but we can able to say such thing if the result of ICO would be success or not but considering that this forum do have the biggest traffic specially on crypto related would somehow be a good medium to advertise on compared on FBads which most people didnt even have an idea.
newbie
Activity: 7
Merit: 0
October 16, 2017, 01:02:36 PM
#52
A signature campaign works well for increasing SEO, you are effectively earning backlinks for your website every time someone posts using your signature.

In regards to media and PR, pay to play definitely works in this industry, the return on ad spent is ridiculous.

There are a few big players out there (not affiliated with any entity within these companies):

- Vindyne Group
- Famous Publicity
- Wachsman pr

Marketing and PR alone can take an ICO from 1 million to 10 million raise. Look at Paragon, they've made a killing and analysts such as Picolo Research have advised not to invest

There's a lot more to an ICO than just marketing and PR, but pay-to-play definitely exists within this industry..
newbie
Activity: 17
Merit: 0
October 16, 2017, 12:37:48 PM
#51
As far as I know, there is absolutely no evidence that signature campaign works.
You can measure Facebook ads ROI easily and they work. But you need to spend real fiat money on FBads.
Bounty programs that offer no quantitative results can't be proved to be effective.
newbie
Activity: 51
Merit: 0
October 16, 2017, 12:25:16 PM
#50
The main factor still stays the same — you need to get a proven concept and its viable description. In most cases, you need the product itself (okay, alpha will do for now).
And don't forget market positioning. Where are you in the ecosystem?

That is the foundation. If you are done with all above, marketing will probably be not so complicated.
hero member
Activity: 2632
Merit: 787
Jack of all trades 💯
October 16, 2017, 04:43:31 AM
#49
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?




I think sig campaign like Qtum did, worked very well, they had many user and now they have good rank on coinmarketcap, but they also had some presentations in some places if I amn't wrong.
I think it's duty of ICO team to have a good manager. Attractive baner/logo does a good job too, then you need quality advertisement which will attract customers and give them a reason to send their time on seeing advertisement and following/clicking it.
Hard to explain everything because it's easy to tell shortly but hard to do in real life


Nope sig campaigns cannot really help for a coin to gain success since there are so many failed project who rely on sig campaigns only and I think the strong tools we can use is the social media networks and this is why kickICO gain success and the other ICO's since there are so many people are been alive on social media sites and also to backed this advertisement on we can used various things like posting our ads on different crypto sites.
hero member
Activity: 2352
Merit: 905
Metawin.com - Truly the best casino ever
October 15, 2017, 06:44:59 PM
#48
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?




I think sig campaign like Qtum did, worked very well, they had many user and now they have good rank on coinmarketcap, but they also had some presentations in some places if I amn't wrong.
I think it's duty of ICO team to have a good manager. Attractive baner/logo does a good job too, then you need quality advertisement which will attract customers and give them a reason to send their time on seeing advertisement and following/clicking it.
Hard to explain everything because it's easy to tell shortly but hard to do in real life
sr. member
Activity: 897
Merit: 284
October 15, 2017, 05:10:29 PM
#47
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?




I think a good core team and reputable advisory board goes a long way in helping ico promotion.Also if idea is unique and innovative,it helps
newbie
Activity: 6
Merit: 0
October 15, 2017, 07:31:16 AM
#46
Having customers waiting and excited to actually use your tokens.
1Clickmedical has doctors around the world waiting to get on board.

full member
Activity: 294
Merit: 100
October 15, 2017, 12:24:21 AM
#45
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?





marketing strategy will be one factor you need to consider in promoting an ICO. There are so many social media platforms and messenger apps that you can use to broadcast your ICO. Some of those are facebook, twitter , slack, telegram and discord.
A people who can handle your campaign and an ambassador who will have knowledge about your ICO for every questions and inquiries
newbie
Activity: 41
Merit: 0
October 15, 2017, 12:10:23 AM
#44
Have everything together before going live.  Make sure to announce the announcements and it never hurts to have a full team spreading the word.
full member
Activity: 714
Merit: 114
October 14, 2017, 10:47:31 PM
#43
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?





Traditional advertising such as google ads, youtube, .. always plays an important role in the success of any campaign. Not a signature campaign, not a translation campaign, it's a social media campaign that works best.
Yes social media is the most effective medium for disseminating products and advertisements. everyone is connected there from all over the world.
Just slack that makes me disappointed with the fishing case, I went away from slack.

i dont think so, and i believe signature campaign works well compare to social media because majority of users here in the forum ( not only here but on any other bitcoin forum )are all crypto related compared to social media which is mostly users there are just casual people and dont know how cryptocurency works.
legendary
Activity: 2716
Merit: 1225
Once a man, twice a child!
October 14, 2017, 04:52:11 PM
#42
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Bounties or not, I think the underlying factor apart from having a solid white paper is to get a slot on the coinmarketcap for advert placement. And make sure when that is done, there is a TELEGRAM for the project through which interested public can reach the company. I have bought into so many ICOs through this method and not through signature campaigns or sharing of bounties. Also, you can target some crypto groups and pages on social media, especially Facebook and Twitter. Always leave a TELEGRAM.
newbie
Activity: 47
Merit: 0
October 14, 2017, 04:28:12 PM
#41
The main problem I have seen with promoting an ISO is the incredible volume of spammers. Even here on this forum, there are hundreds of profiles, maybe thousands, that sell themselves out at very high rates to just talk about your ICO in these forums. Then, most of the ICO and Blockchain news sites, only will post something if you pay them, which makes them a non-definitive site of information. A better model would be to take that information and make it available and then sell ads or other services on top of it and disclose that ahead of time. Pretty much no one discloses their fees until you try to list, then they want $5000 to just put a small link for your ICO. The entire environment is so cluttered up with noise and spam and scams, it's frustrating.
jr. member
Activity: 48
Merit: 2
October 14, 2017, 04:08:43 PM
#40
From marketing perspective be knowledgeable yet creative. Know your channels. Don't think that you'll succeed just buying tons of display ad,  ICO marketing and PR is not the same in comparison with traditional tech projects.

BTW, I'll share here the fresh yet helpful Telegram channel that give good tips about how to run a successful ICO, including marketing, PR, social media, as well as advisors and investors relations. https://t.me/yoken

Please share your sources in return.
sr. member
Activity: 336
Merit: 252
October 14, 2017, 04:48:11 AM
#39
An actual idea... Something new and useful that would actually be worth investing in.
ICOs are all the rage nowadays. A new 'coin/token' seems to launch on the daily. Majority of them are useless clones just looking to make quick money through an ICO.
You can advertise a coin all you like, pay for a signature campaign and the like, but at the end of the day what will actually make the ICO a success is if the coin actually has potential.
The people buying into the ICO want to see something worth investing their money in.
This. Be so different from the rest of the competition that potential investors won't consider it as being just another ICO. You can advertise all you want but you need to be different an be passionate about the coin/business model you're selling. Advertisement is important but only to a certain extent. At some point you want to establish a genuine community (not by paid accounts nor shills) that 'advertises' for you.
full member
Activity: 266
Merit: 103
October 14, 2017, 04:40:49 AM
#38
Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?





I know this is arbitrary to the quesstion at hand but most successful ICOs have moderately functional protocols or at least commitment to the protocol before hand (LINK for instance). The constant rise of vaporware ICOs is become a deterring view.

Now as for marketing or campaigning the best way to gain a successful ICO is to have avenues of instant communication between the developers and investors. If you have a good project that you are passionate of, share it with your investors. Sincerity really pays off more than marketing at some points. MBRS for instance.. MBRS did not even fill their minimum cap of 100k for their ICO but their dev said "we can give you your money back if youd like but if you believe in us we will do with what we can with your money and let you know everything along the way" - now they are well over 3m market cap.
Transparency and sincerity will win over flashy marketing in the long term.
newbie
Activity: 1
Merit: 0
October 13, 2017, 09:27:04 PM
#37
Hello everyone,
It's great to be here. You guys are a beautiful community. I have been reading quite a few posts since I became a member yesterday and learned a lot in the process.
As I am new to the community & ICO universe, I want to learn the etiquettes first.

Looking forward to be part of the this amazing community.
legendary
Activity: 3122
Merit: 1140
October 13, 2017, 04:38:26 PM
#36
Some ICO are not Successful as what they are Expecting why?
Because some of it Doesn't reach Their Expected amount of The ICO.
There Are also reasons why some campaign managers got negative trust because of some signature campaign, They say that paydays will be paid for the exact date that they have given.
and some ICO's Got reported, Reason of Unsuccessful business

There are really some manager who got red trust on this one but for those who did scam only but regarding on their performance on grading then I don't see that they do deserve neg trust. ICO would really depend on how its being marketed. There are only two things to happen on which the project would get attention or not this is why marketing would really play a crucial role on projects success. When we do talk about bounty. All things are included on it,signature,social media,youtube,translations,article writing.
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