Making an ICO as successful as possible.. - page 2.

Rahar02

hero member

Activity: 910

Merit: 523

Quote from: yojodojo21 on October 08, 2017, 09:56:59 PM

Some ICO are not Successful as what they are Expecting why?
Because some of it Doesn't reach Their Expected amount of The ICO.
There Are also reasons why some campaign managers got negative trust because of some signature campaign, They say that paydays will be paid for the exact date that they have given.
and some ICO's Got reported, Reason of Unsuccessful business

- signature campaign
- social media campaign (bounty campaign)
- underlying product
- informative white paper
Op has mentioned it.
Of course not all ICOs will success after launched as more than a half have failed.
I guess, devs team really add more attractions to investors. People have to trust you before they decide to give their money, because not scammers isn't enough, people need more assurances from devs team to make sure this project will be successful.

crypt0heaven

full member

Activity: 182

Merit: 100

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Do you want to see a successful ICO? You will have to do everything STROM did, because they are doing one hell of a job. They have a good team, they have great advisors, Not such a crazy token discount, they actually have a utility token and the list goes on and on.

Ras1986

newbie

Activity: 17

Merit: 0

Some points for a successful ICO:

Approach:
1) Find a problem
2) Solve the problem
3) Build a team
4) Preparation (legal, whitepaper)
5) ICO

Your Team need know-how in:
1) technical/technology
2) business (investors)
3) marketing (social media)

and most important: security is key !

colvis

full member

Activity: 378

Merit: 101

Yes,apart from the Bounty campaign and the signatory, you can also advertise it by organizing a seminar where you will discuss in details and make people understand much more about ICO, because not every body are opportune to make use of social medias.

xaxistech

sr. member

Activity: 322

Merit: 250

I see that a lot of ico's are failing because they dont have their roadmap clear, most of them only want to create a fast rich scheme and then left all the users behind, and this happens in most cases, because i am constantly watching the altcoins announcements board.
But it is sad, because there were not too many ico's before, now they are a lot of new ico's everyday.
most of them doesnt even have a good writen whitepaper.

KingScorpio

sr. member

Activity: 1470

Merit: 325

Quote from: dead_m92 on October 12, 2017, 03:35:40 PM

It is very difficult to make it happen , a lot of ico's are being a total failure after their launch, and most of them are not succesfull because of their low marketing and low budget advertising.
most of them does not even reach 3/10 of the total funds that they expected to get, or what they need to make a soft cap of the total token supply.
It is risky, you need a lot of money, and a very nice idea, and of course, a good support from the community, who is hard to get at the moment,

that's true but the market will sooner or later realise that huge marketing budget often means lousy quality, as in the case of ripple because you have behind those huge marketing budget ICOs you have huge companies with huge teams behind not small efficient teams, these huge companies then have lots of expensive consultants, and in the end cannot really think for themselves. Greed contract burocracy will in the end destroy their efficiency and systematically deliver terrible investment results

there is a reason that banks have so low profit from stocks and corporations

dont spent your money for huge company ICOs they wont be efficient and bring you success!!!

they just collect a lot of capital then collapse when the funds run out distributed among those many contracted participants, and run away, with you ending up with a coin that is basically worthless after a systematic bankrupcy.

just look at ripple, after they have sold their premine ripple is will be abandoned and overshadowed by future marketing activity of competitors.

smaller teams that have long term goals are much better suited than huge company ICOs

regards

dead_m92

hero member

Activity: 650

Merit: 500

It is very difficult to make it happen , a lot of ico's are being a total failure after their launch, and most of them are not succesfull because of their low marketing and low budget advertising.
most of them does not even reach 3/10 of the total funds that they expected to get, or what they need to make a soft cap of the total token supply.
It is risky, you need a lot of money, and a very nice idea, and of course, a good support from the community, who is hard to get at the moment,

BlockchainReserve

member

Activity: 78

Merit: 10

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Dont give crazy discounts. Include a vesting period. Equal distribution model. Make your token a utility. Dont give crazy pre-sale deals to funding institutions. Dont have closed communication channels which are only accessible to some investors. No celebrity backings. The list goes on and on.

moynul2050

sr. member

Activity: 812

Merit: 250

Quote from: ChuckBuck on October 12, 2017, 07:20:57 AM

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Traditional advertising such as google ads, youtube, .. always plays an important role in the success of any campaign. Not a signature campaign, not a translation campaign, it's a social media campaign that works best.

Yes social media is the most effective medium for disseminating products and advertisements. everyone is connected there from all over the world.
Just slack that makes me disappointed with the fishing case, I went away from slack.

ChuckBuck

hero member

Activity: 1372

Merit: 783

better everyday ♥

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Traditional advertising such as google ads, youtube, .. always plays an important role in the success of any campaign. Not a signature campaign, not a translation campaign, it's a social media campaign that works best.

machinek20

hero member

Activity: 840

Merit: 501

Because ICO is a new coin, so the developer and the marketing team need to make the popularity of the coin to escalate, other than signature campaign and bounty campaign. Social media campaign is a very important step, many people now cant far away from their social media and it will be great if you can held a gathering to explained and convince the investors, but that will be the first step the next step is the hard one, which is to proved that the coin got value and be able to live for a long period

Blake_Last

sr. member

Activity: 518

Merit: 278

Some of the things people behind an ICO can do is to publish their project on trusted media and news outlets related to financial assessment, investment analysis, and crypto-currency reviews, e.g. CoinDesk, CoinTelegraph, The Merkle, Bitcoinist, NewsBTC, etc. At present, this is one of the most often done as a way to promote an ICO project and as well as get attention and attract investors to it.

Aside from publishing the ICO at the above-mentioned outlets, another thing they can do is take part in Blockchain events or conferences. There they can promote their project and gain some angel investors, as most of the people who attend such gatherings can be considered as prospective shareowners or venture capitalists looking for a solid project they can invest in.

DragonSlayer

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Quote from: jonnytracker on October 12, 2017, 01:05:05 AM

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

A good business plan, think of it as starting a company.. you need business consultant too.. maybe i should start a book

For these to be implemented a coin dev should have a huge budget to cover up the cost for his project so that he can gain success and hiring a consultant cannot help him really since the main key to gather a huge success is to spread out the words about his project on different media sites and other things to target the market of crypto enthusiast.

jonnytracker

sr. member

Activity: 672

Merit: 261

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

A good business plan, think of it as starting a company.. you need business consultant too.. maybe i should start a book

Agostosmori

member

Activity: 112

Merit: 10

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

I think the most important ingredient of a successful ICO is the purpose of your product, If people find your coin useable they will buy it even on pre sale. If you are going to sell a coin with no use even if you have all of the bounty campaigns it will not sell.

DannaWond

newbie

Activity: 14

Merit: 0

Quote from: daserpent on October 10, 2017, 12:00:00 AM

You should consider hiring a Digital marketing agency like Mine, that has specifically helped other ICOs in the past to close millions of dollars in funding.

Hi, do you have an agency to recommend? might use it in the future.

btc_angela

hero member

Activity: 2660

Merit: 551

Quote from: kwaasteniet on October 08, 2017, 12:17:42 PM

Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?

Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?

Marketing like putting your ads in crypto new websites. You can also advertised in coinmarketcap which are frequently visited by a lot of crypto enthusiast. There are also press releases that you can used to garner more hype about your ico. Or you can partner with other media outlets for cross-promotion activities. There are a lot of PR companies out there and some of them really specializes on ICO projects. And not just the usual signature campaign, Youtube, Facebook or Instagram social marketing. So sometimes the success of ICO really depends on how the team will market its projects to the potential investors.

TimtheYoutuber

full member

Activity: 1708

Merit: 125

www.positivebetting.com

You will need to spend a good amount into advertising and marketing if you would like to make a ICO successful. advertise where people will see it, which would be the huge sites like CoinMarketCap or News sites. ( Purchase an article )

You want people to talk about your coin, so make marketing campaigns that will strike conversations, if people are talking about it then going vial is easier.

Social media is a good way to reach thousands and thousands if not millions of people fast, Twitter/Facebook/Youtube

Spend time planning this before you release the ICO, contact Twitter/Facebook/Youtubers and get them to promote your product and make sure to upload new original content on your social media platforms.

Connect with your potential investors and make sure to maintain a good relationship with them. If your customer service is a priority then you will be successful.

hakuna

member

Activity: 112

Merit: 10

I would suggest, apart from having a good/feasible product and a good team behind the project:
- frequently posting on Medium, bitcointalk updates
- creating Slack channels to answer to potential investors' questions
- carefully preparing a pitch and presenting your idea to blockchain conferences. I have been to one of them and it's amazing the network that you could be able to build.

You could also search for companies which support project during ICO. They help you in every aspect (legal issues, marketing, etc.), even though support has a cost.

kwaasteniet

hero member

Activity: 924

Merit: 1000

A lot of awesome information guys. Thank you.

Topic: Making an ICO as successful as possible.. - page 2. (Read 1815 times)