Media choose always strong side, i am very familiar with it. But when the time comes for cryptocurrency, we will see media side.
Media choose the ones who pays for advertisement, in my county there is so many commercials on TV about banks and loans they give, many banks pays for that a lot.
I believe in changes, when time of crypto comes we will see different commerciala on TV. But there isn't interest for that now, crypto is targeting internet and people who use internet. Advertising on social networks, YouTube, many forums is current reach of crypto advertising, but in future that will spread on other types of media.
That will not do some of us, when huge companies adopt crypto in their television advertisement we will see how they accept crypto, they will pay for that and that's how it will start, later more crypto services will follow that.