Everyone knows that big companies and federal agencies are spying. Not only usa, but everyone. For example, Australia is goint to start 'officially' its spying program in two days: http://www.echo.net.au/2015/09/privacy-ends-october-13-2015/
But the problem is that regular ppl just dont care with the prevalent opinion "i have nothing to hide, as I dont do anything bad'. etc.
There is a fraction of ppl concerned about privacy, which look for privacy supportive services especially in the internet. Thus monero marketing should be aimed at this group of ppl and such services. And its already happening.
The most recent example is with tutanota and possibility of making donations with xmr:
https://tutanota.uservoice.com/forums/237921-general/suggestions/9968298-accept-monero-xmr-for-donations
Wake up world! Your right to privacy is under attack. The voting link you just provided proves that some people do care about privacy. Monero should try to find them all!